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The most professional sounding suggestion I've seen so far, on other threads is 'Archetype' which has, for me, has a very Adobe-like feel to it.
Another word with a good professional feel to it would be 'Folio' - as in the printer's term for a page of a book.
I'm, personally, not over keen on all the 'variations on a theme by Mambo' like Jambo, Mamba or all the 'dance' themed stuff like Tango, Salsa, Samba (which is taken anyway) for two reasons.
First I think it better that we lok for a name that represents a more or less complete break from the past - this new project needs to develop its own distinct identity to take forward and allow it to stand on its own two feet as quickly as possible rather than be seen as simply a fork of the original Mambo. We need to remember that, in effect, we are now in competition with Mambo and that, as the new code base develops, it will inevitably diverge more and more over time from whatever Mambo's own codebase turns out to be.
That, for me, means that we need a name which will allow us to 'lose' the tag that this project 'used to be Mambo' as quickly as possible.
Second, we need to step back from our roots and history and look at the 'product' we have today and how to position it in the market. This may still be an open source project but it is also a commercial-quality product.
That means we need, in finding a name, to 'step back' from the community for the second and think in terms of the first impression that the name would create for someone who's never heard of us before but is looking for a high quality CMS - think in terms of someone who types 'content management system' in Google and then has to decide which ones to look at from their name and a couple of line of blurb.
Would you really choos to look at a CMS called 'Jambo' or 'Salsa'? I'm not even sure I'd look too closely at one called 'Mambo' in those circumstances, the name sounds a bit frivolous and lacking in gravitas compared to a brutally functional name like 'Net Build Pro', 'Sitemason' or 'Vignette' - all real CMS names BTW, Vignette is heaviliy used by industry heavyweights and has customers like Motorola, Siemans and the Wall Street Journal to trade on. I certainly wouldn't look at one's named 'EZPublish' or 'PostNuke' which are too geeky and like hobbyist systems.
This has developed over the last couple of years into an upmarket project - that's the beauty of it and its major USP - it's not only free, open source and simple enough to use that pretty much anyone can get into it, its also both professional enough and powerful enough that you can use it to run your business' online presence and not just if you're a small business either; this is the little piece of open source software that big enough to play with big boys and what you get for free here you'd pay thousands for if you went for a commercial system - more if you wanted a bespoke package.
Trust me here, I know, about four years ago i was involved in the commissioning of a bespoke CMS for a public sector organisation which cost in excess of £15,000 - this was before I discovered Mambo. Today, if I had to do the same again, even knowing how much the industry and the technology has come on in that time, I'd recommend using this project as a base - it already does almost everything that was needed - and just commission the two or three additional components/features needed to cover the full spec.
I believe that we need a name which reflects that kind of status - if may seem a bit less 'fun' to the community but then a fun name is not so important to us as we already know what we have here anyway.
While typing this I have had one new idea I'd like to share - its just come to me, literally.
Taking on the idea of a compound name and my own liking for the word 'Folio' how about a compund name based on the word Folio plus a colour - I did think of FolioBlue but, and this may be a factor, the .com domain is taken and taken by a guy called Michael Blue who specialises in arthouse erotic photography - not out an out hardcore porn but, it seems, artsy BDSM shots - so it may not be what we want in terms of possible misdirections and where people might ship up by mistake while looking for us - FolioRed seems clear however and I suspect other variants should be similarly open to us across all TLD's
The other advantage, for me, of a name of this kind is that it would create scope for variant versions of the platform under similar brand names.
With Miro out of the picture the question money and income streams will rear up at some point - donations can only take this project so far.
I'm not suggesting that there should be a fully commerical verson alongside the opensource project but, at this stage, we don't know quite where the various 3PD's are going to go in this split which means that, over time, we may lose one of two major 3PD components as the code bases diverge and they have to choose whether to continue to support this project and Mambo or go in one direction only.
One possible, and entirely valid, route which would provide scope to generate some income would be joint venture arrangements targetting specific industries - the two obvious components for this would be the integrated OsCommerce port for full-on commerical business websites and the support centre, targeting commerical software/hosting companies which, with right business model, allow for the core team to work with a 3PD - or on their own if the 3PD chooses not to support the new project - to produce fully integrated 'out of the box' solutions for medium-large scale commercial users, with a support package, of course, on a shared revenue basis without compromising the free core code base in a way which would impact on the community.
Its an idea for the future but I, for one, would not question such a move if it were based clearly on generating income by adding value for heavy commercial users - who can pay - provided the core system remains free of charge and loses nothing from its feature set.
That's my £0.02 anyway.
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