Google / Penguin 3 and the new JED

[TheMuffinMan]

Hi,

I don't know about the awareness but when reading this article from this month's magazine, I realized where the global drops in the reach came from:

http://magazine.joomla.org/issues/issue ... omla-sites

Compare this to:

http://www.alexa.com/siteinfo/joomla.org

even WP suffers:

http://www.alexa.com/siteinfo/wordpress.org

I also attached my google analytics stats from the same time where the drop happened. Fits perfectly to Alexa and the dates given in the magazine article.

However, it's clear that Penguin 3.0 happened and it affected the majority of the sites on the web already. So why I am writing this here now? Well, the new JED is on the way (and it's really great). After going live, we could start thinking on how and in what form we must face the new situation. The new JED would be a good place to implement things based on a possible analysis of the new Google update.

Personally, I see a huge advantage for Joomla as a whole since paid blog posts are not so usual like they are for other cms/blog ecosystems, Joomla can win here (e.g. paid blog posts will get a massive penalty according to the article from the magazine).

If there are SEO experts around, what are your suggestions for the new JED and how could it benefit from the Google update?

Regards,
Markus

[TheMuffinMan]

I am not a SEO specialist nor I try to be one. So sorry if my information below is a total fail.

So, studied Penguin / Panda for a few days and what it means for us + what needs to be done.

In fact, for Joomla and the JED the following needs to be done: nothing.

Why is that so? Simple:

SEO companies now have to remove all of their traffic boosting low quality sites (mostly WP instances), pointing to their client sites. Simply to either get rid off google penalties or preventing them (especially black hat SEOs are in panic right now).

Because of that, a regular SEO'ed website no longer needs 100+ backing WP instances that have been pushing the websites they are maintaining.

As result, we'll see a CMS marketshare cleanup which already has begun and in the end, those SEO companies that move on to create quality content need different, better scaling CMS that don't have that much development overhead. The only relevant CMS I see that would fill this gap would be Joomla.

I attached a snippet from w3techs marketshare and you see, right when Penguin 3.0 has been rolled out, WP's marketshare raise begins to stall the very first time while the constant drops of the CMS below start to halt as well.

So, before every Joomla developer now runs to WP because of its marketshare, keep in mind that the real marketshare is unknown and unpredictable as WP has been widely misused to create fake content. I'd go so far to say, that you better stick to Joomla entirely if you are into creating complex scripts as they are simply not required as much in WP like in the Joomla! world.

In the end, content and the quality of content play a major role + social engagement. That would be something Joomla should broadly advertise across their sites and stimulate people to create and maintain quality content with it.

The JED and its well maintained directory will be _very_ welcome to Google anyway. So, expect things to be change in favor to Joomla.

Regards,
Markus