Discussion about: Joomla! Brand Guide & Logo Usage Released

A place to discuss recent announcements made by the Joomla! Core Team. Let's hear what you have to say.
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Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby stingrey » Fri Sep 30, 2005 10:32 am

Discussion area for the announcement that

Joomla! Brand Guide & Logo Usage Released
:
http://www.joomla.org/content/view/260/52/

Moderator note; the above link is outdated, for logo usage and more, see http://www.joomla.org/about-joomla/the- ... logos.html
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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby ajdlinux » Fri Sep 30, 2005 10:36 am

Is this logo going to be distributed with Joomla itself? Because the license conditions just seem to be entirely wrong in that case.

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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby Joomlales » Fri Sep 30, 2005 10:44 am

stingrey wrote:Discussion area for the announcement that

Joomla! Brand Guide & Logo Usage Released
:
http://www.joomla.org/content/view/260/52/


Can anyone tell me what font set was used to create the "Joomla!" logo???????  :-[

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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby dwgarrett » Fri Sep 30, 2005 10:45 am

Dear stingrey and OSM et all...

A pleasure doing business with such consummate professionals. Nice job on the logo, and the way you folks have handled everything thus far. As a former military pilot, I salute you, and as a marketing, management and leadership consultant, I unhesitatingly recommend you!

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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby brad » Fri Sep 30, 2005 10:48 am

mamboles wrote:
stingrey wrote:Discussion area for the announcement that

Joomla! Brand Guide & Logo Usage Released
:
http://www.joomla.org/content/view/260/52/


Can anyone tell me what font set was used to create the "Joomla!" logo???????  :-[


I believe that is in the guide ;)
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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby ajdlinux » Fri Sep 30, 2005 10:54 am

I really would like to change the logo, but I can't  ???. Please change the usage terms.
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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby bluesaze » Fri Sep 30, 2005 11:20 am

A very Well Done Professional Job. I was most impressed with that guide. You guys continue to amaze me. keep up the good work the future looks bright .By the way when are you guys going to make it into favicon ????? the current Favicon of joomla is still OSM.
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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby toubkal » Fri Sep 30, 2005 11:47 am

That is a great info pack. Thanks for all the effort that has been put into this.

I know that many people may be frustrated at not being allowed to ammend the logo to their own purposes, but I definately think that it is the right thing to do. This will help to create a very strong brand for the cms and not have the identity of joomla mixed up with the identity of companies which provide services utilising it.

I think that it is important to make the distinction, even when a company is solely providing joomla services.

I know that in the opensource world, we are used to taking something and moulding it for our own purposes, but I think that a srtict branding policy is the right thing for the project.

We have been given a wide range of logos that we may proudly use within our sites and I hope that everyone will adhere to the manual.

Thanks again to the logo team
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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby guilliam » Fri Sep 30, 2005 12:01 pm

bluesaze wrote:A very Well Done Professional Job. I was most impressed with that guide. You guys continue to amaze me. keep up the good work the future looks bright .By the way when are you guys going to make it into favicon ????? the current Favicon of joomla is still OSM.


thank you in all the names who made the logo! and of course the guide.

question though: favicon.ico will be released togeteher with the next Joomla release right?
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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby bluesaze » Fri Sep 30, 2005 12:09 pm

Hello just a small suggestion I saw the various variations of the logo on the  "Brand Guide" http://www.joomla.org/content/view/259/70/ . You guys missed out one of the most popular dimesions for the logo variations. I personally like them since they are small and occupy less space. Typo3, Drupal, wordpress etc have them. An official one from Joomla would be nice. For more details on the dimensions and logos go here http://www.zwahlendesign.ch/en/node/19

Image

Edit: Just included the picture for the dimensions. For more details on the dimensions and logos go here http://www.zwahlendesign.ch/en/node/19
Image
Last edited by bluesaze on Fri Sep 30, 2005 12:21 pm, edited 1 time in total.
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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby toubkal » Fri Sep 30, 2005 12:16 pm

[quote=∓quot;blusaze"\]You guys missed out one of the most popular dimesions for the logo variations. [/quote]

These mini logos are very popular these days so it may be worth the logo team looking into this. Better to cover the most common applications otherwise people may be tempted to open the image editing package....
Do you want the answer to be as vague as your question?

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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby rjs » Fri Sep 30, 2005 12:18 pm

I think the logo looks pretty darn good. Nice to see how everything is coming together.

One idea for you, the logo should be clickable link to the Main or Forum home of the site.
Last edited by rjs on Fri Sep 30, 2005 12:20 pm, edited 1 time in total.

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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby bedlam » Fri Sep 30, 2005 12:22 pm

first of all ... want to thank the guys for the finalization of the logo :)

and yes i also agree with bluesaze for the mini logo version ... it will be really handy for sites who want simple and not too graphic intense designs.

cheers!
Last edited by bedlam on Fri Sep 30, 2005 12:25 pm, edited 1 time in total.
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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby dorjano » Fri Sep 30, 2005 12:35 pm

Oh my... What an amazing work! Thumbs up! Very well! Extremely PRO. The responsable for this earns a one year free beer ;D

God job once again! I'm proud to be here!! :-*


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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby manuman » Fri Sep 30, 2005 12:45 pm

ajdlinux wrote:I really would like to change the logo, but I can't  ???. Please change the usage terms.


Could you be a little more specific... this is a very broad comment and I don't have any idea what your refereing to.
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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby ProjectMayhem » Fri Sep 30, 2005 12:56 pm

Yes I like the fact people can't change the logo itself or add anything to it.  I believe this will make it stronger.  I believe thats what happened to the Mambo logo. everyone changed it and it got watered down.
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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby TomT » Fri Sep 30, 2005 1:04 pm

Congratulations with this big step, one of many is a short period of time :). Will t-shirts be available at LinuxWorld London, next week?

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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby Johnny Boy » Fri Sep 30, 2005 1:14 pm

Been away from the site for a couple of days so was delighted when I logged on this morning to see the new logo in place.  The whole site is looking very professional now.  I was particularly pleased to see the slogan.  ;) (http://forum.joomla.org/index.php/topic,3090.msg26052.html#msg26052)

I think the decision not to allow people to change the logo is a correct one and sincerely hope that people respect the decision.  A strong bran identity is going to play a big part in the future success of Joomla!

I also agree with bluesaze that it would be nice to have some of the "trendy" buttons available as there seem to be de rigeur these days.  I don't use them very much myself but it would be better to have an official version than an unofficial one.

Once again a big thank you and congratulations to all involved in the design of the logo - including the unlucky entrants who did not make the final design.  The standard throughout has been very high indeed.

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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby Slixter » Fri Sep 30, 2005 1:20 pm

Wonderful news, everyone did a fantastic job!

Joomla! is on it's way.

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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby rhuk » Fri Sep 30, 2005 1:21 pm

Thanks for all the great comments so far, couple of things that have been brought up:

1) Mini Icons - Yes we will have mini icons available for download also - I am going to start a thread to get user submissions for these icons as the community has done such a fantastic job so far on logo/slogan etc.

2) Favicon.ico - Yes I have this, but it was very late last night and forget to put it up.  I will make this availalble also.
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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby eyezberg » Fri Sep 30, 2005 1:24 pm

Translation of the 4 main usage points and link to manual posted on french forums: http://www.mambofacile.com/forum/showth ... 2#post1097

(never mind the $ambo in the url, it's in the works.. ;) )

Any hints as to
1. is it ok to provide localised versions of the manual, and if so, access to the Word (or OpenOffice) document?
2. could you clarify the difference between "graphic element or imagery" and "art element" (manual page 10) please? I do not speak legal speak.. ;)
3. can the measures on page 11 be provided in some other unit than "inch" which is not used this side of the ocean and design generally? like pix for example..?
4. beginning of page 17 would better read "Consistent presentation of our logo..."
5. page 18: Logo dont's: if it can't be "screened/tinted" (I'd have used faded..), it can't be used as page backgrounds?

Very nice and professional PDF!

PS (forgot one):
6. is "...because open source matters" the official new slogan? nothing about that anywhere, or did I miss this?
If yes, can it be localized/translated? Do translations have to be approved by any legal entity before usage?

thx
Last edited by eyezberg on Fri Sep 30, 2005 1:29 pm, edited 1 time in total.
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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby rhuk » Fri Sep 30, 2005 3:04 pm

eyezberg wrote:Translation of the 4 main usage points and link to manual posted on french forums: http://www.mambofacile.com/forum/showth ... 2#post1097

(never mind the $ambo in the url, it's in the works.. ;) )

Any hints as to
1. is it ok to provide localised versions of the manual, and if so, access to the Word (or OpenOffice) document?
2. could you clarify the difference between "graphic element or imagery" and "art element" (manual page 10) please? I do not speak legal speak.. ;)
3. can the measures on page 11 be provided in some other unit than "inch" which is not used this side of the ocean and design generally? like pix for example..?
4. beginning of page 17 would better read "Consistent presentation of our logo..."
5. page 18: Logo dont's: if it can't be "screened/tinted" (I'd have used faded..), it can't be used as page backgrounds?

Very nice and professional PDF!

PS (forgot one):
6. is "...because open source matters" the official new slogan? nothing about that anywhere, or did I miss this?
If yes, can it be localized/translated? Do translations have to be approved by any legal entity before usage?

thx


Some good points here, let me answer a few:

1) We want to make sure the manual is pretty solid and final before we get into providing localized copies of it.  Your next few points add credence to this thinking as we don't want to be worried about making changes in lots of translated copies.

2) I have my interpretation of this but will confirm with Alan on his wording and get back to you.

3) Yes, we intended to put other unit's but it that change was forgotten.  We will make sure it's added.

5) Tinted is more broad covers colorizing/fading etc.

6) You should see something about the slogan soon.  it's very hard to time all these things when they are so interrelated.
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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby damo » Fri Sep 30, 2005 3:19 pm

the logo looks a lot better than i had imagined. very nice

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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby dmcole » Fri Sep 30, 2005 4:48 pm

Just some observations about the rationale for having a brand manual and set of rules in using the logo:

In the world of trademarks, the courts have said that it is the responsibility of the brand holder to set up distinct rules about the trademark's usage and then to vigorously defend those rules. In the United States, the two most cited trademark problems are Kleenex and Xerox. Many in the vernacular might write, "LOL: Hand me a kleenex, I need to wipe the tears from my eyes." The Kimberly-Clark company, owner of the brand, would exhort you to write, "LOL:  Hand me a Kleenex-brand facial tissue, I need to wipe the tears from my eyes." Kleenex has become a generic word for facile tissue. While it can't police everyday speech, just ask a publisher how often they hear from Kimberly-Clark's trademark enforcement group about the misuse of their brand name.

The same with Xerox: they don't want you to write, "I needed 10 copies, so I xeroxed them"; they want "I needed 10 copies, so I made them on a Xerox-brand photocopier." Same deal with Xerox's lawyers sending warning letters to publishers.

Now these letters from Kimberly Clark and Xerox don't mean they're going to sue you. What it does mean though, is that when the Canon company (or any other photocopier maker) puts in an ad, "Make your xerox copies on a Canon -- it's cheaper and better," Xerox can haul them into court and force them into stopping the ad -- and here's the important part -- because Xerox has vigorously defended its trademark, which it demonstrates by hundreds (or thousands) of letters to publishers telling them to stop using Xerox as a generic name or -- heaven forbid -- a verb.

In the Open Source world -- where we all agree that we all share the code, anybody and everybody can have it and use it any way they want, except to resell it as their own brand -- the only thing of any tangible value is the brand name (and in the United States, anyway, that is carried on the books only as "goodwill," a non-tangible asset).

The Joomla logo, logotype and slogan are the main assets of the Open Source Matters Foundation. The license to use those assets has been developed to prevent a situation like the one we just went through. For example, let's take a hypothetical company called Orim -- it decides to remarket Joomla with ASP and support services. The Orim folks put on their web site, "We're the true and only makers of Joomla -- those Open Source guys are full of bull. Get your Orim Joomla here -- don't buy it from anybody else and for goodness sakes, don't try to install it yourself -- your hair and teeth will all fall out."

At this juncture, the Open Source Matters Foundation can haul Orim into court (in Orim's jurisdiction) and make them stop -- and, perhaps even compensate OSMF for its troubles (certainly legal fees, if not punitive damages).

As part of its defense, OSMF is going to submit as Exhibit A the latest edition of the Joomla Brand Manual. So the document -- and following its rules precisely -- benefits the entire community, because we all share in the purity of the Joomla trademark.

Not altering the Joomla logo is your way of supporting the Open Source community in general and the OSMF/Joomla community specifically.

Don't hassle the Core Team about the rules -- they're in place to make Joomla (and by extension, you) more successful.

\dmc

PS: I just ran this note through the forum's spell checker and it flagged "kleenex" with a lower-case "k." It didn't flag xexrox, though. ;-) ...

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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby Johnny Boy » Fri Sep 30, 2005 5:06 pm

@dmcole,

Good post. Some very good points well presented and also very informative.

Now, to try and think of a sentence with the word Joomla! as a verb.  ??? :D

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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby dmcole » Fri Sep 30, 2005 5:08 pm

Johnny Boy wrote:Now, to try and think of a sentence with the word Joomla! as a verb.  ??? :D


"That old Mambo site? I Joomla'd it just this morning."

\dmc

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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby tomh_cz » Fri Sep 30, 2005 5:09 pm

Hi,

as I wrote before somewhere else I was little frustrated by selecting Joomla! as a name and throwing away just fine
logo as JBird was. BUT, this finally release and manual makes me quite extcited what professional graphic work can do!

I love this log and this name now!

Thanks all that guys what made this. I have a feeling that Joomla! is on right way with this people as leaders....
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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby eyezberg » Fri Sep 30, 2005 5:39 pm

dmc, please allow me to translate and repost some of these points on the french forums at $ambofacile.com, as some of our users were starting to ask things like "who is more restrictive, Miro or OSM", no freedom at all, why all this legal stuff etc etc, and this would help to clear some points..?
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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby dmcole » Fri Sep 30, 2005 5:41 pm

eyezberg wrote:dmc, please allow me to translate and repost some of these points on the french forums

Be my guest.

\dmc

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Re: Discussion about: Joomla! Brand Guide & Logo Usage Released

Postby xperis » Fri Sep 30, 2005 5:47 pm

Johnny Boy wrote:@dmcole,

Good post. Some very good points well presented and also very informative.

Now, to try and think of a sentence with the word Joomla! as a verb.  ??? :D


"After I Joomla your site it will be much easier to maintain and expand with new features." ;)

"After Joomlaing the project, it became clear that the new team was fabulious!"

joom - la (ing | ed)
1. To make a website easier and more powerful in less time than other web technologies
2. To recreate a project in a way that it gains mommentum and improves

ant.  Mambo

1. To dance and spin while while little is done.  Opposite of joomla
Last edited by xperis on Fri Sep 30, 2005 5:56 pm, edited 1 time in total.
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