Okay, here is what I was thinking.
Audience: A webmaster who needs to make a website, but thinks it needs to be made from scratch. (Though we may want to focus on actual members of the organization/company to show them what is possible)
Message: Joomla! is an option you should consider. This is more about it, and some info you need to get started. I didn't originally intend on listing off features and reasons to use Joomla!, but instead if focused on attempting to invite this potential user into the Joomla! community, giving them a background on what they will need to know about Joomla! to get the most of it.
Impact: See that this is a well built CMS with a bunch of features and a huge community, and go to Joomla.org to check it out. Then, since Joomla! introduced them to the CMS world, it will give them a nudge in our direction
A note about that: When I was just trying out GNU/Linux for the first time, I found there were two popular interfaces named KDE and Gnome. The first one I tried was KDE (because... well... the K menu was in the bottom left corner, just like the start menu...

). I tried Gnome shortly after that and thought I would stick with KDE for now, and maybe try Gnome later. When I came back to try it, I had already fallen in love with QT (KDE's framework), Amarok (KDE music player) and all of the K-tools. As a side note, KDE4 is being released tomorrow! Anyway, this is what people will do when they try Joomla!. They will fall in love with, say, the extension system. Then when they try something else, they will shy away because it isn't the same as Joomla!'s.
Quote:
IMO, the What is Joomla! brochure is a door that we want people to pass through. How do we get them to the door? How do we get them to open the door? How can we get them to come in?
To the door: I need a flashy cover
Open the door The tough part: I need to convince them that Joomla! is exactly what they are looking for, and get them to go to Joomla.org.
Come into the door: Whether or not the webmaster chooses to try it out isn't in my control.
By the way, thanks for the sites! Our class is reading Chris Crutcher novels, and the kid next to me is on his site, chriscrutcher.com. Out of the corner of my eye, I see the Joomla! logo. That's a nice surprise! (But why wouldn't he change the icon!?!?!)
Does anyone else have any opinions about this brochure?