I'm sorry but comparing the current circumstances with what Coke did is ludicrous. They didn't need to rename... we did.thethepapapa wrote: Need I remind folks that Coke also had a world class PR/Marketing firm for New coke? Recall how Coke had a little problem when customers rebelled? It took years to build an identity. It took years to rebuild the faith of the end users.
This whole fork may be a great step forward for the development team, and for the freedom of the code, but its a big step backwards in public acceptance. No different than the slaves freed from pharoah's rule...there is going to be a period of wandering the desert until the new name finds its promised land.
Name awareness, building recgonition is going to take time. The project may be free, but, there was a price to be paid in public awareness. Joomla may require the crutch...the system used to be known as, or the prject split from...just to get folks to recognize somthing that was vauguely familiar.
I ask, did the PR firm employ a survey or a focus group? Anyone sit behind the one way glass and listen to the reaction of actual and potential customers? Or was it a new coke kind of situation...Yes, a complete new product while taking the old one off the shelf...that's brilliant!
For what its worth, I own a PR/Marketing company (albeit a small one) and I offered up a whack of potential names (and it don't matter a whit that mine were not considered).
On rebuilding the brand... in all honesty... how many potential business clients who come to you looking for a website have ever heard of Mambo (the CMS). At least here in Australia Mambo is only ever associated with a clothing label. So for 90% of potential clients; whether its Mambo or Joomla, they will have no idea what it is until I tell them about it.
In the end... the best test will be in the field. Playing the numbers game and seeing what happens. I for one have no doubt at all that I'll be doing just fine.