Firstly, thanks to Manuman
for some informative posts.
Initially, I wasn't that impressed with the name, but 'Joomla' will grow on me (more so, as the mindshare of 'Mambo' diminishes). I've studied Marketing and I believe its more art than science, or more bang than buck - and after reading this thread, I know I'm not the only one. The name didn't spark fireworks when I first heard it, but its been chosen - lets keep it and make it what we want it to be.
A respectable slice of my job involves me marketing my company, the products I use, and even more importantly: my clients and their products. As I'm making my pitch, I certainly won't be shying away from using the name 'Joomla'. In the past I've received great reactions with 'Mambo' and recently, great results with 'Joomla' (surprised-surprise).
The first client I pitched 'Joomla' to is a fairly casual, small bordering on medium-size business. I met with the Director and laid it out: quality and catchy design pinned to a cost-effective, and incredibly robust, open-source CMS, ...called 'Joomla'. She smiled. Her eyes glazed a little, then came back to me. 'Joom-what?' 'Joom-LAH
, with an exclamation mark - like Yahoo!'. Then we discussed the usuals for this type of business: what is open-source and what is a 'content management system'. Then the meeting carried on as normal talking 'content', etc. However, she held that grin until I left, but not before saying 'this Joomla
-thing is impressive', after a brief demonstration.
What did I take from this meeting? Well, asides from her business, I think the name lit her imagination on fire and, after clarification, really struck her as something memorable. Something to keep in mind, no doubt.
The other client I've pitched 'Joomla' to operates nationally here in Australia, acting as an extension of an international company. Obviously, I approached this job with a different pitch to the first... these are people who love talking the talk (and you thought my reference to 'mindshare' was bad in my second sentence!). I'd been referred to them by a mutual friend, and had been told they knew about open-source and also about content management systems, so I went in with my design and project management skills up-front, and 'Joomla', as my edge (hoping no one else was pitching Mambo their way). Being big business they were still cautious and fairly tight-lipped. That is, of course, until I let 'Joomla' slip. It was just the ice-breaker I needed... they loosened up with a swag of questions - and the name was similar enough to Google and Yahoo! (in their minds - without my prompting) for them to sell themselves on the idea. This got me through to "round two: the demo", and we all know its easy-street from there.
These are two examples, and your mileage may vary when pitching. However, I've also mentioned to a few other clients that their Mambo systems will be upgraded to 'Joomla' soon. No one has batted an eyelid - I've simply told them its a natural progression of the same great product (hopefully the Core Dev won't be too upset with this slight fudging of what took place).
Wrapping up: clients are much more forgiving than some of us might have expected (myself included).
Oh, and SpinFX - I sympathise with you. I worked in IT for State Government (in one of the more Marketing-driven departments) for four years. During my time there I researched and suggested several open-source strategies that could have saved hundreds of thousands of dollars. Strangely, they almost always chose to put their trust in the highest bidder instead... some kind of "if it costs that much, it must be good" philosophy... I'll never understand.
So, back to the name: let's agree to disagree... and all go vote for TW's fish logo (hehe - sorry, couldn't resist) - I love that little fish (from the deep ocean..., fighting the upstream battle..., through rapids..., up waterfalls..., past grizzly bears..., to create lots of little... man. Discovery Channel has ruined me!).