The slogan 'Your CMS' works on a number of levels:
- It expresses the developers commitment to the community.
- It provides 'ownership', responsibility, and a sense of individual freedom to the community.
- And lastly, and perhaps more importantly in a corporate sense, it provides reassurance and a sense of intimacy to a newcomer by communicating 'you have come to the right place, this IS your CMS'.
![Image](http://img354.imageshack.us/img354/7537/all4withoutcms4kh.jpg)