How to create and add Structure Data and Micro Data

Discuss Search Engine Optimization in relation to Joomla! 3.x. This forum will also have discussions on SEF/SEO Joomla! 3.x extensions.

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Shwetali
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How to create and add Structure Data and Micro Data

Post by Shwetali » Tue Mar 12, 2019 9:49 am

Hello Everyone I am Shwetali, I want to know information about How to create and add structure data in html website.. How it is useful for SEO and share other techniques also to make effective SEO and get page ranking in SERP..

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djadan
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Re: How to create and add Structure Data and Micro Data

Post by djadan » Tue Mar 12, 2019 10:26 am

You could use a Joomla extension such as Google Structured Data - https://www.tassos.gr/joomla-extensions ... ata-markup
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angelinasmith
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Re: How to create and add Structure Data and Micro Data

Post by angelinasmith » Wed Mar 13, 2019 11:28 am

Structured data is an on-page mark up that provides information to the crawlers about that particular web page. Having a SD improves the search appearance of your result in SERP & increase the likelihood of getting max clicks.

You can use https://www.google.com/webmasters/markup-helper to generate tags & an HTML code is generated which needs to be uploaded in the back-end of your site.

delacroix1505
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Re: How to create and add Structure Data and Micro Data

Post by delacroix1505 » Thu Mar 14, 2019 4:11 am

Structure data or microdata is the method that helps Search engine like Google crawl and "read" your information much better. You mention how are structure data going to make effective SEO - Yes, It helps but not in a direct way. It will results in the following things according to Moz.
  • Rich search results: Includes styling, images, and other visual enhancements
    Rich cards: A variation on rich search results, similar to rich snippets and designed for mobile users
    Enriched search results: Includes interactive or immersive features
    Knowledge Graph: Information about an entity such as a brand
    Breadcrumbs: Breadcrumbs in your search result
    Carousels: A collection of multiple rich results in a carousel style
    Rich results for AMP: To have your AMP (Accelerated Mobile Pages) appear in carousels and with rich results, you’ll need to include structured data
All of those will help you significantly increase click through rate that lead to traffic which is an important ranking signal. So, in the end, Structure data or microdata will help you with your SEO effort. You could learn more about Microdata in Joomla

Before you implement microdata in your site by yourself, be sure to read carefully schema.org - a detail documentation for microdata. However, I think using Joomla extension for this job is much safer. For example: Google structure data mark up


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