How to integrate landing pages into Joomla site structure?

Discuss Search Engine Optimization in relation to Joomla! 5.x. This forum will also have discussions on SEF/SEO Joomla! 5.x extensions.

Moderator: General Support Moderators

Forum rules
Forum Rules
Absolute Beginner's Guide to Joomla! <-- please read before posting, this means YOU.
Forum Post Assistant - If you are serious about wanting help, you will use this tool to help you post.
Windows Defender SmartScreen Issues <-- please read this if using Windows 10.
Post Reply
miomio
Joomla! Apprentice
Joomla! Apprentice
Posts: 5
Joined: Sat Aug 12, 2023 2:16 pm

How to integrate landing pages into Joomla site structure?

Post by miomio » Tue Jan 30, 2024 10:47 am

I am running a very small local business (practitioner of mental health) and my website is well ranked for people who are searching for "psychotherapy + place name". But because of the shame aspect of taking help in psychotherapy, people would like to join therapy in some distance from their home. They want to avoid, beeing seen as in need of help - especially when in rural region. In spite of this, they keep searching at first at their home place - just out of habit.

Therefore I have to improve the visibility of my website on a regional scale. I want to do this by creating landing pages for each relevant place around my business. This would result in 26 landing pages, which should be ranked by Google by searching for "psychotherapy + place name".

Of course I don't want the landing pages visible on my website within a menu item or in the sitemap on the front-end or elsewhere. But they should be found by Google of course.

I have no clue, how to put these landing pages in the site structure, fulfilling all these conditions. I even don't know, if it would be possible to create landing pages, fulfilling these conditions. If so, I want ta ask here, wether it would be better solution, to create subdomains for each landing page, containing nothing but this page and adding a robots.txt which perhaps also can contain a link to the homepage.

I thoroughly have searched the web for answers to my question but didn't find any information. Also I have put this question in the German Joomla forum, but until now without any answer. I hope, I get some helping hints here!

gws
Joomla! Champion
Joomla! Champion
Posts: 6102
Joined: Tue Aug 23, 2005 1:56 pm
Location: South coast, UK
Contact:

Re: How to integrate landing pages into Joomla site structure?

Post by gws » Tue Jan 30, 2024 10:52 am

I think you need to rethink this. You can have one landing page ie index.html with a link through to the joomla site. I don't see how that could help.

miomio
Joomla! Apprentice
Joomla! Apprentice
Posts: 5
Joined: Sat Aug 12, 2023 2:16 pm

Re: How to integrate landing pages into Joomla site structure?

Post by miomio » Tue Jan 30, 2024 11:22 am

You can have one landing page ie index.html with a link through to the joomla site.
If I would use the index.html to create a landing page, then each visitor would first access the landing page. That doesn't make sense. I want people searching from location A will see a landing page special for location A and so on. And from these landing pages, they can follow the CTA to the page with my offers and a booking calendar or they follow a pseudo navigation button which always lead to my homepage.

Yes, I am new to the theme, how to create landing pages. And I am not a real webdesigner :-)

gws
Joomla! Champion
Joomla! Champion
Posts: 6102
Joined: Tue Aug 23, 2005 1:56 pm
Location: South coast, UK
Contact:

Re: How to integrate landing pages into Joomla site structure?

Post by gws » Tue Jan 30, 2024 11:29 am

I want people searching from location A will see a landing page special for location A and so on.
How are you going to determine where they are coming from? You can probably determine country, but not town.

miomio
Joomla! Apprentice
Joomla! Apprentice
Posts: 5
Joined: Sat Aug 12, 2023 2:16 pm

Re: How to integrate landing pages into Joomla site structure?

Post by miomio » Tue Jan 30, 2024 11:39 am

How are you going to determine where they are coming from? You can probably determine country, but not town.
I thought, that I had described this in my first post?

If I am located at place A-town and someone, who looks for psychotherapy is located at place B-town, he will search for "psychotherapy + B-town". In this case, my website is not presented by Google, because my location is about 20km away from B-town. But the searcher would find my landing page, which seems to offer psychotherapy in B-town but in reality it will lead the visitor to the offers on my homepage at A-town.

To answer your question in short: The search items of the potential customer in conjunction with Google will lead him to the adequate landing page.

User avatar
ceford
Joomla! Hero
Joomla! Hero
Posts: 2813
Joined: Mon Feb 24, 2014 10:38 pm
Location: Edinburgh, Scotland
Contact:

Re: How to integrate landing pages into Joomla site structure?

Post by ceford » Tue Jan 30, 2024 7:34 pm

Having 26 landing pages is not really practical. You could have a page containing a table of distances from your practice to towns within a certain distance, say 50Km. Couple that with a map and your searchers should find that page. It could be part of your Home page but would not have to be.

miomio
Joomla! Apprentice
Joomla! Apprentice
Posts: 5
Joined: Sat Aug 12, 2023 2:16 pm

Re: How to integrate landing pages into Joomla site structure?

Post by miomio » Tue Jan 30, 2024 8:02 pm

Thank you for your advice!
I already have realized this on my homepage since about three months. But when I do a Google Search, using the name of a neighbored town only 10 km from my location, then Google will not show up my website.
I also have tried to put these locations into Google Places Profile, but without any effort or change of the situation.

My thoughts about landing pages came up after all these measures did not have any effect.

User avatar
Webdongle
Joomla! Master
Joomla! Master
Posts: 44229
Joined: Sat Apr 05, 2008 9:58 pm

Re: How to integrate landing pages into Joomla site structure?

Post by Webdongle » Tue Jan 30, 2024 10:16 pm

To expect a search for a town to find your site in the first thousand pages would be optimistic. But to expect it to be in the top ten {censored to avoid being insulting}
http://www.weblinksonline.co.uk/
https://www.weblinksonline.co.uk/updating-joomla.html
"When I'm right no one remembers but when I'm wrong no one forgets".

User avatar
Pavel-ww
Joomla! Ace
Joomla! Ace
Posts: 1683
Joined: Tue Jun 30, 2020 12:17 pm

Re: How to integrate landing pages into Joomla site structure?

Post by Pavel-ww » Wed Jan 31, 2024 10:47 am

miomio wrote: Tue Jan 30, 2024 10:47 am Therefore I have to improve the visibility of my website on a regional scale. I want to do this by creating landing pages for each relevant place around my business. This would result in 26 landing pages, which should be ranked by Google by searching for "psychotherapy + place name".
Hi.

Technically, there are no obstacles to do it in Joomla. You do not need to use subdomains. They are more difficult to promote from scratch in the search.

There are two large areas in working with sites.
Creating a site - this forum is suitable for these issues.

Site promotion (SEO) - is a separate large subject. On this forum, it is not so well disclosed.

You better read articles or watch videos about SEO. For example, google the subject "How to promote in Google a separate web page in medium frequency, low frequency or geo search requests".

Based on the knowledge that you will receive, you will have to work on each of the 26 pages in the aspect of SEO.

User avatar
Webdongle
Joomla! Master
Joomla! Master
Posts: 44229
Joined: Sat Apr 05, 2008 9:58 pm

Re: How to integrate landing pages into Joomla site structure?

Post by Webdongle » Wed Jan 31, 2024 11:52 am

Sorry @Pavel-ww this is one subject where I disagree with you. Unless the website is very large and a huge amount of money is thrown at it then it is unlikely to get high search results. Snake oil.
http://www.weblinksonline.co.uk/
https://www.weblinksonline.co.uk/updating-joomla.html
"When I'm right no one remembers but when I'm wrong no one forgets".

User avatar
Pavel-ww
Joomla! Ace
Joomla! Ace
Posts: 1683
Joined: Tue Jun 30, 2020 12:17 pm

Re: How to integrate landing pages into Joomla site structure?

Post by Pavel-ww » Thu Feb 01, 2024 7:58 am

Webdongle wrote: Wed Jan 31, 2024 11:52 am Sorry @Pavel-ww this is one subject where I disagree with you. Unless the website is very large and a huge amount of money is thrown at it then it is unlikely to get high search results. Snake oil.
Hi @Webdongle. I did not seem to say the opposite.

Of course, in order to promote the site you need to invest in it either a lot of money, or a lot of knowledge and time.
We always pay money only for the lack of knowledge or for the lack of time.

shumisha
Joomla! Guru
Joomla! Guru
Posts: 527
Joined: Sat Aug 20, 2005 3:15 pm
Contact:

Re: How to integrate landing pages into Joomla site structure?

Post by shumisha » Mon Jun 24, 2024 7:44 am

Hi

Creating these pages in Joomla is not hard:
- create a top-level category
- create 26 articles in that category
- create a menu
- add 26 menu items, each pointing to one article

There you have 26 landing pages that do not appear on your site frontend.
Of course I don't want the landing pages visible on my website within a menu item or in the sitemap on the front-end or elsewhere. But they should be found by Google of course.
1 - How would you expect Google to find these pages if they are not visible on the frontend and not present in the sitemap?
2 - Even if you add them to a sitemap (you can create a separate sitemap just for them for instance and submit that manually to the Google Search console, how do you expect Google will rank pages that are just not linked from your own website? how could they trust them if you don't trust these pages enough to link them from your own site?
3 - Per Webdongle comment, ranking these pages will be near impossible, at least if you have any competitor in these areas. You'll always be outranked by people with Google Business Profiles for instance.

Now, maybe, if you don't have competition at all, why not. But the odds are very, very thin.
4SEO, 4AI, 4Command, 4Podcast, 4Video, SEO and content extensions for Joomla 3, 4 & 5 - https://weeblr.com
I don't reply to PM anymore. Thanks for using our extensions.

webmasterab
Joomla! Apprentice
Joomla! Apprentice
Posts: 48
Joined: Sun Sep 24, 2017 12:49 pm

Re: How to integrate landing pages into Joomla site structure?

Post by webmasterab » Mon Jun 24, 2024 9:30 pm

I don't know if this is an addition.
But if you have created the articles.
You can also include them in your basic menu.
Only set this menu to invisible in the relevant menu item.
Google can find it and index it, if they find you there they will go to your website.
But the menu item is not visible in the menu tree.
displaymenu.png
You do not have the required permissions to view the files attached to this post.

shumisha
Joomla! Guru
Joomla! Guru
Posts: 527
Joined: Sat Aug 20, 2005 3:15 pm
Contact:

Re: How to integrate landing pages into Joomla site structure?

Post by shumisha » Thu Jul 04, 2024 7:31 am

Hi
Google can find it and index it,
How is Google supposed to find these links if they are hidden from the menu?
4SEO, 4AI, 4Command, 4Podcast, 4Video, SEO and content extensions for Joomla 3, 4 & 5 - https://weeblr.com
I don't reply to PM anymore. Thanks for using our extensions.

gws
Joomla! Champion
Joomla! Champion
Posts: 6102
Joined: Tue Aug 23, 2005 1:56 pm
Location: South coast, UK
Contact:

Re: How to integrate landing pages into Joomla site structure?

Post by gws » Thu Jul 04, 2024 7:33 am

They are hidden from you not google.

shumisha
Joomla! Guru
Joomla! Guru
Posts: 527
Joined: Sat Aug 20, 2005 3:15 pm
Contact:

Re: How to integrate landing pages into Joomla site structure?

Post by shumisha » Thu Jul 04, 2024 7:36 am

Hi
They are hidden from you not google.
Of course they are. How do you think Google finds links?

If a link is not visible in the page source code, then it does not exist for any search engine (unless it finds it on someone website of course).
4SEO, 4AI, 4Command, 4Podcast, 4Video, SEO and content extensions for Joomla 3, 4 & 5 - https://weeblr.com
I don't reply to PM anymore. Thanks for using our extensions.

User avatar
Pavel-ww
Joomla! Ace
Joomla! Ace
Posts: 1683
Joined: Tue Jun 30, 2020 12:17 pm

Re: How to integrate landing pages into Joomla site structure?

Post by Pavel-ww » Thu Jul 04, 2024 7:44 am

shumisha wrote: Thu Jul 04, 2024 7:31 am Hi
Google can find it and index it,
How is Google supposed to find these links if they are hidden from the menu?
Hi.
Create sitemap page (via some third-party plugin or component) add the link to sitemap page, for example, in footer.
Create sitemap.xml (via some third-party plugin or component) and add it to the Google Search Console

shumisha
Joomla! Guru
Joomla! Guru
Posts: 527
Joined: Sat Aug 20, 2005 3:15 pm
Contact:

Re: How to integrate landing pages into Joomla site structure?

Post by shumisha » Thu Jul 04, 2024 7:48 am

Hi
Create sitemap.xml (via some third-party plugin or component) and add it to the Google Search Console
They specifically said they do not want the links to appear on their site, in menus, sitemap or otherwise (which is why it's not going to be possible to rank that page).
4SEO, 4AI, 4Command, 4Podcast, 4Video, SEO and content extensions for Joomla 3, 4 & 5 - https://weeblr.com
I don't reply to PM anymore. Thanks for using our extensions.


Post Reply

Return to “Search Engine Optimization (Joomla! SEO) in Joomla! 5.x”