How to integrate landing pages into Joomla site structure?

[miomio]

I am running a very small local business (practitioner of mental health) and my website is well ranked for people who are searching for "psychotherapy + place name". But because of the shame aspect of taking help in psychotherapy, people would like to join therapy in some distance from their home. They want to avoid, beeing seen as in need of help - especially when in rural region. In spite of this, they keep searching at first at their home place - just out of habit.

Therefore I have to improve the visibility of my website on a regional scale. I want to do this by creating landing pages for each relevant place around my business. This would result in 26 landing pages, which should be ranked by Google by searching for "psychotherapy + place name".

Of course I don't want the landing pages visible on my website within a menu item or in the sitemap on the front-end or elsewhere. But they should be found by Google of course.

I have no clue, how to put these landing pages in the site structure, fulfilling all these conditions. I even don't know, if it would be possible to create landing pages, fulfilling these conditions. If so, I want ta ask here, wether it would be better solution, to create subdomains for each landing page, containing nothing but this page and adding a robots.txt which perhaps also can contain a link to the homepage.

I thoroughly have searched the web for answers to my question but didn't find any information. Also I have put this question in the German Joomla forum, but until now without any answer. I hope, I get some helping hints here!

[gws]

I think you need to rethink this. You can have one landing page ie index.html with a link through to the joomla site. I don't see how that could help.

[miomio]

You can have one landing page ie index.html with a link through to the joomla site.

If I would use the index.html to create a landing page, then each visitor would first access the landing page. That doesn't make sense. I want people searching from location A will see a landing page special for location A and so on. And from these landing pages, they can follow the CTA to the page with my offers and a booking calendar or they follow a pseudo navigation button which always lead to my homepage.

Yes, I am new to the theme, how to create landing pages. And I am not a real webdesigner :-)

[gws]

I want people searching from location A will see a landing page special for location A and so on.

How are you going to determine where they are coming from? You can probably determine country, but not town.

[miomio]

How are you going to determine where they are coming from? You can probably determine country, but not town.

I thought, that I had described this in my first post?

If I am located at place A-town and someone, who looks for psychotherapy is located at place B-town, he will search for "psychotherapy + B-town". In this case, my website is not presented by Google, because my location is about 20km away from B-town. But the searcher would find my landing page, which seems to offer psychotherapy in B-town but in reality it will lead the visitor to the offers on my homepage at A-town.

To answer your question in short: The search items of the potential customer in conjunction with Google will lead him to the adequate landing page.

[ceford]

Having 26 landing pages is not really practical. You could have a page containing a table of distances from your practice to towns within a certain distance, say 50Km. Couple that with a map and your searchers should find that page. It could be part of your Home page but would not have to be.

[miomio]

Thank you for your advice!
I already have realized this on my homepage since about three months. But when I do a Google Search, using the name of a neighbored town only 10 km from my location, then Google will not show up my website.
I also have tried to put these locations into Google Places Profile, but without any effort or change of the situation.

My thoughts about landing pages came up after all these measures did not have any effect.

[Webdongle]

To expect a search for a town to find your site in the first thousand pages would be optimistic. But to expect it to be in the top ten {censored to avoid being insulting}

[Pavel-ww]

Therefore I have to improve the visibility of my website on a regional scale. I want to do this by creating landing pages for each relevant place around my business. This would result in 26 landing pages, which should be ranked by Google by searching for "psychotherapy + place name".

Hi.

Technically, there are no obstacles to do it in Joomla. You do not need to use subdomains. They are more difficult to promote from scratch in the search.

There are two large areas in working with sites.
Creating a site - this forum is suitable for these issues.

Site promotion (SEO) - is a separate large subject. On this forum, it is not so well disclosed.

You better read articles or watch videos about SEO. For example, google the subject "How to promote in Google a separate web page in medium frequency, low frequency or geo search requests".

Based on the knowledge that you will receive, you will have to work on each of the 26 pages in the aspect of SEO.

[Webdongle]

Sorry @Pavel-ww this is one subject where I disagree with you. Unless the website is very large and a huge amount of money is thrown at it then it is unlikely to get high search results. Snake oil.

[Pavel-ww]

Sorry @Pavel-ww this is one subject where I disagree with you. Unless the website is very large and a huge amount of money is thrown at it then it is unlikely to get high search results. Snake oil.

Hi @Webdongle. I did not seem to say the opposite.

Of course, in order to promote the site you need to invest in it either a lot of money, or a lot of knowledge and time.
We always pay money only for the lack of knowledge or for the lack of time.

[shumisha]

Hi

Creating these pages in Joomla is not hard:
- create a top-level category
- create 26 articles in that category
- create a menu
- add 26 menu items, each pointing to one article

There you have 26 landing pages that do not appear on your site frontend.

Of course I don't want the landing pages visible on my website within a menu item or in the sitemap on the front-end or elsewhere. But they should be found by Google of course.

1 - How would you expect Google to find these pages if they are not visible on the frontend and not present in the sitemap?
2 - Even if you add them to a sitemap (you can create a separate sitemap just for them for instance and submit that manually to the Google Search console, how do you expect Google will rank pages that are just not linked from your own website? how could they trust them if you don't trust these pages enough to link them from your own site?
3 - Per Webdongle comment, ranking these pages will be near impossible, at least if you have any competitor in these areas. You'll always be outranked by people with Google Business Profiles for instance.

Now, maybe, if you don't have competition at all, why not. But the odds are very, very thin.

[webmasterab]

I don't know if this is an addition.
But if you have created the articles.
You can also include them in your basic menu.
Only set this menu to invisible in the relevant menu item.
Google can find it and index it, if they find you there they will go to your website.
But the menu item is not visible in the menu tree.

displaymenu.png

[shumisha]

Hi

Google can find it and index it,

How is Google supposed to find these links if they are hidden from the menu?

[gws]

They are hidden from you not google.

[shumisha]

Hi

They are hidden from you not google.

Of course they are. How do you think Google finds links?

If a link is not visible in the page source code, then it does not exist for any search engine (unless it finds it on someone website of course).

[Pavel-ww]

Hi

Google can find it and index it,

How is Google supposed to find these links if they are hidden from the menu?

Hi.
Create sitemap page (via some third-party plugin or component) add the link to sitemap page, for example, in footer.
Create sitemap.xml (via some third-party plugin or component) and add it to the Google Search Console

[shumisha]

Hi

Create sitemap.xml (via some third-party plugin or component) and add it to the Google Search Console

They specifically said they do not want the links to appear on their site, in menus, sitemap or otherwise (which is why it's not going to be possible to rank that page).